A lot has been made regarding the digital textbook industry. While the hype surrounding e-textbooks is warranted, there is a big misconception when it comes to digital textbooks. Textbook publishers actually want it to succeed. This may go against what many have heard about digital textbooks cutting into the profit margins of hard copy textbooks. Since during the early years, companies were afraid that their books would be pirated. However in reality, they will greatly help the industry increase profits. For years, the sales at textbook companies have suffered because of the used textbook market. Why buy new, when the used ones costs half as much? That is the thinking that goes into the minds of students every year when it comes to purchasing books for the semester. Book publishers have tried many ways to slow down the prevalence of used books. This includes the frequent new editions and bundling textbooks with study guides. It may be surprising to students to know that many new edition textbooks come with very little updated content. As drastic as these practices seem, they have not worked. The used book market is still strong. That is where ebooks come into play. Ebooks serves a good purpose since it will be cheaper for students to buy. For textbook publishers, digital books will diminish the need for used textbooks since students can just buy an updated copy of the book online and download it to their ereader. As demand for used books declines so will the supply. When this happens, book companies will raise the prices of digital books. However, for now students have yet to fully embrace their ereader as their textbook of choice. This is due to several reasons including bad ereaders, availability of titles, and inconvenience of digital readers.