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So You Need to Write a Business Plan

So You Need to Write a Business Plan
Author: Jerome S. Osteryoung - Diane Denslow
ISBN 13: 9780030315336
ISBN 10: 30315336
Edition: 1
Publisher: South-Western College Pub
Publication Date: 2002-10-15
Format: Paperback
Pages: 304
List Price: $57.95

Identifies the components of a business plan, defines the purpose of each part, and offers advice on developing each section. Examples from a product-oriented company, a service-oriented company, and a retailer are provided throughout the book. The chapter on financial plans walks through the basics of understanding financial statements. No index. Annotation c. Book News, Inc.,Portland, OR