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Persuasive Communication

Persuasive Communication
Author: Erwin P. Bettinghaus - Michael J. Cody
ISBN 13: 9780030553523
ISBN 10: 30553520
Edition: 5
Publisher: Wadsworth Publishing
Publication Date: 1994-01-02
Format: Paperback
Pages: 416
List Price: $219.95

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.