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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding
Author: Al Ries - Laura Ries
ISBN 13: 9780060007737
ISBN 10: 60007737
Edition: 1st
Publisher: HarperBusiness
Publication Date: 2002-09
Format: Paperback
Pages: 272
List Price: $18.99

One of the world's authorities on branding turns his attention to some of the best -- and worst -- decisions made by America's top companies in regard to branding.