IN HIS NEARLY thirty years at CBS News, Emmy Award- winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he blows the whistle on the news business, showing exactly how the media slant their coverage while insisting that they're just reporting the facts.
Bias is a fearless and vitally important book. In exposing the bottomless intellectual corruption within his own industry, Bernard Goldberg does what so many in the mainstream press only pretend to do: he tells the truth without regard to personal consequences. Colleagues will surely accuse Goldberg of treachery, and worse. But it is he, not they, who upholds journalism's finest traditions.