Outsmart your competitors, leap to the head of the pack, and become an alpha dog!
How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees?
Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips—from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed.
Alpha dogs" in business not only have a passion for their companies and a talent for seeing opportunities where others see limitations, they also rise above their competitors to become leaders of the pack. Longtime Inc. magazine writer Fenn's breezy and informative book highlights eight such small-company entrepreneurs, among them Chris Zane, whose Connecticut bicycle store brings in $6.1 million a year, and Deb Weidenhamer, whose Arizona auction and appraisal company earns $11.5 million. In chapters with titles like "Seduce Your Customers" and "Transform with Technology," Fenn puts forth each entrepreneur's business as a case study in how to overcome a particular problem-from the Amy's Ice Cream company's efforts to build a hometown reputation to the sock manufacturer Thor-Lo's efforts to innovate sport socks for a changing industry. Practical tips at the end of each chapter highlight the lessons learned, and at the end of the book a conclusion identifies the key behaviors that make up "Alpha Dog DNA." For small-business owners looking to give their enterprise a boost, this practical and chatty book provides solid strategies for shifting into high gear. (Dec.) Copyright 2005 Reed Business Information.