The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
The world is overflowing with opportunities for a determined publicist, enthuses public relations counselor Levine in this updated media relations classic. With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset ("There are two speeds in today's media world: fast and dead") and describes every facet of a successful publicity campaign, stressing the skills readers need to develop-familiarity with available media outlets, the art of the pitch and networking, stellar written and oral skills and a broad perspective-that will get the attention of movers and shakers in print and electronic media. According to Levine, limited means are no bar in public relations as long as confidence, dynamism and, above all, moxie exist in abundance. Levine's theories are steeped in specifics, and readers will find his examples of highly successful campaigns (such as the launch of M.A.D.D.) and flops (remember New Coke?) instructive and entertaining, and his book a clear-eyed and clever bible for the enterprising grassroots publicist. (Aug.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.