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The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future

 
 
 
 
The Economics of Integrity: From Dairy Farmers to Toyota, How Wealth Is Built on Trust and What That Means for Our Future
Author: Anna Bernasek
ISBN 13: 9780061774133
ISBN 10: 61774138
Edition: N/A
Publisher: HarperBusiness
Publication Date: 2010-02-23
Format: Hardcover
Pages: 208
List Price: $19.99
 
 

Why does a single ATM withdrawal take an entire day to process?

What makes Toyota the most trusted car company among consumers?

Why is one-quarter of the world's gold stored in the federal reserve?

Acclaimed journalist Anna Bernasek answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involved in even the simplest of transactions. With examples that range from milk to mortgages, Bernasek shows how integrity is in fact our greatest economic asset; it forms the invisible bedrock of our economy.

As the world emerges from the financial wreckage of 2008, the question facing nations, companies, and individuals is how to create widespread prosperity again. Understanding the roles that trust and integrity play in our daily lives and in the macroeconomy will force us to rethink the way we do business. In this "New Era of Responsibility," Bernasek's message is both essential and urgent. The Economics of Integrity is a book for our times.

Boston Globe

“Bernasek’s advocacy of a smart, positive spirit is a worthwhile reminder of the perils of a self-defeating negativism in an era of multiple national crises. In crisp, lucid language she lays out her positive approach.”