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The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity
Author: Richard Florida
ISBN 13: 9780061937194
ISBN 10: 61937193
Edition: 1
Publisher: Harper
Publication Date: 2010-04-27
Format: Hardcover
Pages: 240
List Price: $26.99

We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery.

In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives—from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be

  • new patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars
  • the transformation of millions of service jobs into middle class careers that engage workers as a source of innovation
  • new forms of infrastructure that speed the movement of people, goods, and ideas
  • a radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life

We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster.

With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts—as individuals, as governments, and as a society—to putting the necessary pieces in place for a vibrant, prosperous future.

The Barnes & Noble Review

The fact is, however, that Florida has been preaching this vision for years now -- since long before the financial crisis. If Florida's Great Reset does happen -- and I hope that it does -- then its roots will lie in the revivification of downtown areas in the 1990s, as well as in the way in which the internet revolution has turned our lives from being fundamentally bipolar (work and family) to being extremely multipolar, with many of the most successful individuals being those who manage to connect dozens or even hundreds of disparate ideas, individuals, and businesses. The crisis of 2008, while it surely looked gruesome when the book was being pitched, now seems to be neither so devastating nor so important that it will ever be considered an important contributor to our future lifestyle.