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Giants of Enterprise: Seven Business Innovators and the Empires They Built

 
 
 
 
Giants of Enterprise: Seven Business Innovators and the Empires They Built
Author: Richard S. Tedlow
ISBN 13: 9780066620367
ISBN 10: 66620368
Edition: Reprint
Publisher: HarperBusiness
Publication Date: 2003-07-01
Format: Paperback
Pages: 512
List Price: $18.99
 
 

With the depth and clarity of a master of the field, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

* George Eastman and his invention of the camera

* Thomas Watson of IBM

* Henry Ford and his automobile

* Charles Revson and his use of television advertising to drive massive sales

* Robert N. Noyce and his revolutionary Intel microprocessor

* Andrew Carnegie and his steel empire

* Sam Walton and his unprecedented retail franchise, Wal-Mart

Each of the seven titans profiled in this book used their technological innovations to build great companies and enduring empires. In Giants of Enterprise, Tedlow explains how each of these men met seemingly impossible business challenges, mastered their innovations and exploited them to stratospheric heights of success.

Business Week

One of the top ten business books of 2001