Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)

 
 
 
 
The Psychology of Judgment and Decision Making (McGraw-Hill Series in Social Psychology)
Author: Scott Plous
ISBN 13: 9780070504776
ISBN 10: 70504776
Edition: 1st
Publisher: McGraw-Hill
Publication Date: 1993
Format: Paperback
Pages: 302
List Price: $64.57
 
 

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology.

Journal of Marketing

&'grave;Contains a wonderful selection of the classic studies on psychology.''