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Positioning: The Battle for Your Mind

 
 
 
 
Positioning: The Battle for Your Mind
Author: Al Ries - Jack Trout
ISBN 13: 9780071373586
ISBN 10: 71373586
Edition: 1
Publisher: McGraw-Hill Education
Publication Date: 2001-01-03
Format: Paperback
Pages: 224
List Price: $20.00
 
 

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.