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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive
Author: Scott Donaton
ISBN 13: 9780071462167
ISBN 10: 71462163
Edition: 1
Publisher: McGraw-Hill
Publication Date: 2005-10-17
Format: Paperback
Pages: 240
List Price: $19.95

The inside scoop on innovations and relationships that are revolutionizing the industry

From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today's consumer.


"A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries."--Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor

"Scott Donaton [has] written the definitive book about the mutual benefit that happens when filmmakers and marketers collaborate."--Harvey Weinstein, President, Miramax Films Corp.

"Scott Donaton does more than lay out a road map of the future. A word to those who want some action in this crazily converging technocentric world: read this book or be left behind."--Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune magazine columnist

"Unique and insightful, Scott provides an insider's look into the evolving business models of entertainment and advertising."--Donny Deutsch, Chairman and CEO, Deutsch Inc.

Scott Donaton developed and launched the Madison & Vine franchise for Advertising Age, the world's leading advertising, marketing, and media publication. He is a frequent speaker at leading industry events and conferences, and on television and radio programs.