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Grow from Within: Mastering Corporate Entrepreneurship and Innovation

Grow from Within: Mastering Corporate Entrepreneurship and Innovation
Author: Robert Wolcott - Michael Lippitz
ISBN 13: 9780071598323
ISBN 10: 71598324
Edition: 1
Publisher: McGraw-Hill Education
Publication Date: 2009-10-13
Format: Hardcover
Pages: 272
List Price: $29.95

Grow from Within provides frameworks and tools for new business design, along with

advice on how to plan and lead an ongoing innovation program based on your company’s

strategic objectives and corporate context. You’ll learn how to:

  • Define domains for new business creation that are

    closely linked to overall corporate strategy

  • Conceive truly new businesses within your company
  • Fit all the pieces together at the organizational level
  • Transition new ventures into existing business units

Use Grow from Within to defeat commoditization, expand when acquisitions fail, and

retain the talent that makes your company great.

Robert C. Wolcott, Ph.D., a faculty

member of the Kellogg

School of Management, Northwestern

University, is the cofounder and

executive director of the Kellogg Innovation

Network (KIN): www.kinglobal.org. He

is a frequent speaker worldwide, advisor to

governments, and cofounder of strategy

consultancy and venture firm Clareo Partners

LLC (www.clareopartners.com).

Michael J. Lippitz, Ph.D., is a

senior research fellow with the

Center for Research in Technology

& Innovation (CRTI) at the Kellogg

School of Management, a principal

with Clareo Partners LLC, and a senior

policy analyst with the Institute for Defense

Analyses (IDA).

Visit the authors at