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CATS: The Nine Lives of Innovation

CATS: The Nine Lives of Innovation
Author: Stephen C. Lundin
ISBN 13: 9780071602211
ISBN 10: 71602216
Edition: 1
Publisher: McGraw-Hill Education
Publication Date: 2009-01-06
Format: Hardcover
Pages: 192
List Price: $32.00

“Learn the art of innovation and reveal your true potential with Steve Lundin’s CATS: The Nine Lives of Innovation.”
—Marshall Goldsmith, bestselling author of What Got You Here, Won’t Get You There

What's the solution to “business as usual?” The curiosity of a cat!

Stephen Lundin, the bestselling co-author of FISH!, unveils the next big trend in business—innovation as a tool of personal success.

CATS is full of simple yet profound information and anecdotes that can be used to spark the curiosity and creativity within every employee and, thus, inspire innovative approaches to ordinary situations. You'll learn how to identify the major obstacles to innovative thought and live the nine “lives” of innovation, which include:

• FOCUS—tune out the distracting “noises” of everyday life
• PREPAREDNESS—be ready to spring when you least expect it
• PERSPECTIVE—break from the tired old way of looking at things
• INTELLECTUAL PROVOCATION—everything is fascinating . . . if you know where to look

Stephen C. Lundin is a writer and filmmaker with a background in business, management, and education. His bestselling book FISH! has appeared continuously on the Wall Street Journal and BusinessWeek bestseller lists, and has been published in 34 languages.

Publishers Weekly

In his first solo effort, management consultant Lundin (co-author of the bestselling Fish! series of business titles) presents a collection of self-awareness and thought exercises to help both managers and underlings become more innovative and involved in their personal and business lives. Lundin delineates four obstacles that limit creativity in all kinds of environments: negative feedback, habit, fear and failure of leadership. He then describes nine techniques for overcoming those obstacles, which include organizing, understanding creativity ("Know that innovation isn't normal") and the power of provocation. Though none of these concepts are new (essentially lifted from the creative arts), much may be unfamiliar to a business audience. The CATS concept itself is rather weak-a CAT (not an acronym) is "anyone working to develop his or her capacity to innovate"-and serves less as a metaphor than a set up for puns in section titles and asides: "CAT Nip," "CAT Pause," "We have let the CAT out of the bag!" Though people with workplace problems like heavy-handed management, narrow-minded thinking or oppressive corporate culture can certainly benefit from Lundin's advice, his repetitive and overly enthusiastic text is more interested in following self-help formula than efficiently helping busy, uninspired execs.
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