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Repositioning: Marketing in an Era of Competition, Change and Crisis

 
 
 
 
Repositioning: Marketing in an Era of Competition, Change and Crisis
Author: Jack Trout - Steve Rivkin
ISBN 13: 9780071635592
ISBN 10: 71635599
Edition: 1
Publisher: McGraw-Hill Education
Publication Date: 2009-10-30
Format: Hardcover
Pages: 224
List Price: $30.00
 
 

The marketplace is changing. Are you?

So you’ve mastered the art of marketing. You’ve positioned your company, branded your

product, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough.

You need REPOSITIONING.

A brilliant new approach to consumer psychology and corporate identity, this groundbreaking—

and game-changing—guide shows you how to . . .

RETHINK your current marketing

REFOCUS your consumer branding

REASSESS your company’s strengths

REPOSITION your corporate identity

RECLAIM your competitive edge

Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers

Marketing Warfare and The 22 Immutable Laws of

Marketing. Trout’s books have been translated into

16 languages, including the BusinessWeek bestseller

The New Positioning. You can visit his Web site at

www.troutandpartners.com.

Steve Rivkin is a naming expert with Trout & Partners

and coauthor of three books with Jack Trout. He is founder

of Rivkin & Associates LLC, a marketing and communications

consultancy in Glen Rock, N.J. Visit Steve at

www.rivkin.net.