The marketplace is changing. Are you?
So you’ve mastered the art of marketing. You’ve positioned your company, branded your
product, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough.
You need REPOSITIONING.
A brilliant new approach to consumer psychology and corporate identity, this groundbreaking—
and game-changing—guide shows you how to . . .
RETHINK your current marketing
REFOCUS your consumer branding
REASSESS your company’s strengths
REPOSITION your corporate identity
RECLAIM your competitive edge
Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers
Marketing Warfare and The 22 Immutable Laws of
Marketing. Trout’s books have been translated into
16 languages, including the BusinessWeek bestseller
The New Positioning. You can visit his Web site at
Steve Rivkin is a naming expert with Trout & Partners
and coauthor of three books with Jack Trout. He is founder
of Rivkin & Associates LLC, a marketing and communications
consultancy in Glen Rock, N.J. Visit Steve at