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Service Innovation: How to Go from Customer Needs to Breakthrough Services

 
 
 
 
Service Innovation: How to Go from Customer Needs to Breakthrough Services
Author: Lance Bettencourt
ISBN 13: 9780071713009
ISBN 10: 7171300
Edition: 1
Publisher: McGraw-Hill Education
Publication Date: 2010-06-16
Format: Hardcover
Pages: 304
List Price: $34.00