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Strategy from the Outside In: Profiting from Customer Value

 
 
 
 
Strategy from the Outside In: Profiting from Customer Value
Author: George Day - Christine Moorman
ISBN 13: 9780071742290
ISBN 10: 71742298
Edition: 1
Publisher: McGraw-Hill Education
Publication Date: 2010-07-23
Format: Hardcover
Pages: 320
List Price: $32.95