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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

 
 
 
 
Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
Author: Delbert I Hawkins - Roger J Best - Kenneth A Coney
ISBN 13: 9780072416886
ISBN 10: 72416882
Edition: 8
Publisher: McGraw-Hill/Irwin
Publication Date: 2000-06-26
Format: Hardcover
Pages: 704
List Price: $122.50