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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

 
 
 
 
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
Author: Joseph R Dominick
ISBN 13: 9780072493832
ISBN 10: 72493836
Edition: 5
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2003-07-04
Format: Paperback
Pages: 352
List Price: N/A
 
 

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.