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Marketing Channels: A Relationship Management Approach

 
 
 
 
Marketing Channels: A Relationship Management Approach
Author: Lou E Pelton - David Strutton - James R Lumpkin
ISBN 13: 9780072895124
ISBN 10: 72895128
Edition: 2
Publisher: McGraw-Hill/Irwin
Publication Date: 2001-08-24
Format: Hardcover
Pages: 544
List Price: $119.68