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The Principles of Advertising and Imc

 
 
 
 
The Principles of Advertising and Imc
Author: Tom, Ph.D. Duncan
ISBN 13: 9780072956153
ISBN 10: 72956151
Edition: 2nd Pkg
Publisher: Mcgraw-Hill College
Publication Date: 2004-02
Format: Hardcover
Pages: 774
List Price: $136.70