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International Marketing (Mcgraw Hill/Irwin Series in Marketing)

International Marketing (Mcgraw Hill/Irwin Series in Marketing)
Author: Philip Cateora - John Graham
ISBN 13: 9780073080062
ISBN 10: 73080063
Edition: 13
Publisher: McGraw-Hill/Irwin
Publication Date: 2006-03-13
Format: Hardcover
Pages: 702
List Price: N/A

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.