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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

 
 
 
 
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
Author: Joseph Dominick - Barry Sherman - Fritz Messere
ISBN 13: 9780073135809
ISBN 10: 73135801
Edition: 6
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2007-03-14
Format: Paperback
Pages: 368
List Price: N/A
 
 

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .