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Author: Robert Hisrich - Michael Peters - Dean Shepherd
ISBN 13: 9780073210568
ISBN 10: 73210560
Edition: 7
Publisher: McGraw-Hill/Irwin
Publication Date: 2006-10-06
Format: Hardcover
Pages: 672
List Price: N/A

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.


A textbook for undergraduates and the wide range of people who are interested in taking the risks of starting a business. Annotation c. Book News, Inc., Portland, OR (booknews.com)