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The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM

 
 
 
 
The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
Author: Joseph Dominick
ISBN 13: 9780073348506
ISBN 10: 73348503
Edition: 10
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2008-02-19
Format: Paperback
Pages: 457
List Price: N/A
 
 

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.