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Managerial Economics: Foundations of Business Analysis and Strategy

Managerial Economics: Foundations of Business Analysis and Strategy
Author: Christopher Thomas - S. Charles Maurice
ISBN 13: 9780073375915
ISBN 10: 73375918
Edition: 10
Publisher: McGraw-Hill/Irwin
Publication Date: 2010-01-27
Format: Hardcover
Pages: 768
List Price: N/A

The goal of Thomas and Maurice’s Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.

Managerial Economics has always been a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 10th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.