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Management Information Systems

 
 
 
 
Management Information Systems
Author: James O'Brien - George Marakas
ISBN 13: 9780073376813
ISBN 10: 73376817
Edition: 10
Publisher: McGraw-Hill Education
Publication Date: 2010-10-22
Format: Hardcover
Pages: 712
List Price: $262.01
 
 

Overview: The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.