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Corporate Communication

 
 
 
 
Corporate Communication
Author: Paul Argenti
ISBN 13: 9780073377735
ISBN 10: 73377732
Edition: 5
Publisher: McGraw-Hill/Irwin
Publication Date: 2008-12-09
Format: Paperback
Pages: 288
List Price: N/A
 
 

Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.