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Electronic Media: An Introduction

Electronic Media: An Introduction
Author: Lynne Schafer Gross
ISBN 13: 9780073378862
ISBN 10: 73378860
Edition: 10
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2009-05-13
Format: Paperback
Pages: 464
List Price: N/A

Written by instructors at California State University, this textbook reviews the history, development, and current trends in radio, television, movies, and electronic media; and outlines relevant business and advertising practices, laws and regulations, program formats, and rating systems. The ninth edition updates material on the Internet, satellite radio, digital TV, and the telephone industry. Annotation ©2005 Book News, Inc., Portland, OR