Textbook

Books Price Comparison (Including Amazon) - Guaranteed Lowest Prices on Books


 

Services Marketing (5th Edition)

 
 
 
 
Services Marketing (5th Edition)
Author: Valarie A. Zeithaml - Mary Jo Bitner - Dwayne Grem
ISBN 13: 9780073380933
ISBN 10: 73380938
Edition: 5
Publisher: McGraw-Hill/Irwin
Publication Date: 2008-05-23
Format: Hardcover
Pages: 736
List Price: $64.37
 
 

Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.