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International Marketing

International Marketing
Author: Philip R. Cateora - Mary C. Gilly - John L. Graham
ISBN 13: 9780073380988
ISBN 10: 73380989
Edition: 0014-
Publisher: Irwin/McGraw-Hill
Publication Date: 2008
Format: Hardcover
Pages: 736
List Price: N/A

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.