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Consumer Behavior: Building Marketing Strategy

 
 
 
 
Consumer Behavior: Building Marketing Strategy
Author: Delbert Hawkins - David Mothersbaugh - Roger Best
ISBN 13: 9780073381107
ISBN 10: 73381101
Edition: 11
Publisher: McGraw-Hill/Irwin
Publication Date: 2009-01-30
Format: Hardcover
Pages: 832
List Price: $87.17