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Modern Competitive Strategy

 
 
 
 
Modern Competitive Strategy
Author: Gordon Walker
ISBN 13: 9780073381381
ISBN 10: 73381381
Edition: 3
Publisher: McGraw-Hill Education
Publication Date: 2008-12-09
Format: Paperback
Pages: 352
List Price: N/A
 
 

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.