The Aims of Argument focuses on the aims—or purposes—of argument: to inquire, to convince, to persuade, and to mediate. In contrast to other books' pedagogy, Aims emphasizes rhetorical contexts, helping students become experts in reading, analyzing, and writing arguments.
Teaches students how to analyze both verbal and visual arguments and to argue more effectively, and covers different types of arguing to inquire, to convince, to persuade, and to negotiate. A chapter on researching arguments discusses library and online research, and evaluating and using sources. Includes appendices on editing and keeping a writer's notebook. This third edition contains a new chapter on visual rhetoric, requiring students to analyze advertisements, editorial cartoons, and news photographs. The authors are affiliated with Southern Methodist University. Annotation c. Book News, Inc., Portland, OR (booknews.com)