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Introducing Communication Theory: Analysis and Application

 
 
 
 
Introducing  Communication Theory: Analysis and Application
Author: Richard West - Lynn Turner
ISBN 13: 9780073385075
ISBN 10: 73385077
Edition: 4th
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2009-02-17
Format: Paperback
Pages: 640
List Price: N/A
 
 

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.