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Entrepreneurship: A Small Business Approach

 
 
 
 
Entrepreneurship: A Small Business Approach
Author: Charles E. Bamford - Garry Bruton
ISBN 13: 9780073403113
ISBN 10: 73403113
Edition: 1
Publisher: McGraw-Hill/Irwin
Publication Date: 2010-01-22
Format: Paperback
Pages: 368
List Price: N/A
 
 

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.