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Marketing Research

 
 
 
 
Marketing Research
Author: Jr., Joseph Hair - Robert Bush - David Ortinau
ISBN 13: 9780073404707
ISBN 10: 73404705
Edition: 4
Publisher: McGraw-Hill/Irwin
Publication Date: 2008-10-31
Format: Hardcover
Pages: 690
List Price: N/A
 
 

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.