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Author: Roger Kerin - Steven Hartley - William Rudelius
ISBN 13: 9780073404721
ISBN 10: 73404721
Edition: 9
Publisher: McGraw-Hill/Irwin
Publication Date: 2008-03-20
Format: Hardcover
Pages: 784
List Price: N/A

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.