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New Products Management

New Products Management
Author: C. Merle Crawford - C. Anthony Di Benedetto
ISBN 13: 9780073404806
ISBN 10: 73404802
Edition: 10
Publisher: McGraw-Hill Education
Publication Date: 2010-12-13
Format: Hardcover
Pages: 592
List Price: N/A

Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.