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Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition

 
 
 
 
Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition
Author: George E. Belch - Michael A. Belch
ISBN 13: 9780073404868
ISBN 10: 73404861
Edition: 9th
Publisher: McGraw-Hill Education
Publication Date: 2011-01-25
Format: Hardcover
Pages: 864
List Price: N/A