Argumentation begins whenever someone asserts something and another person responds, challenging the assertion. And argumentation is a positive force in the world: it is, ultimately, a way to find common ground in a world of differences.
When people refuse to argue their points, everybody loses: the person who retreats from a thoughtful challenge loses the chance to rethink an opinion that may need rethinking; the person who meets the opinions of other people with hostility or indifference loses the chance to understand and learn from other points of view. Ultimately, society loses if arguments fail too often, for the quality of a society depends upon the quality of its conversations.
Think back to a recent argument in which you took part. What was your point? Who was your audience? What was your main aim in arguing? To express your opinion? To convince your audience to agree with your views? To get your audience to take some action? To negotiate a compromise? With the help of this text, you will learn to analyze both verbal and visual arguments and, in turn, to argue more effectively--tailoring your message to fit your particular goal.
Teaches students how to analyze both verbal and visual arguments and to argue more effectively, and covers different types of arguing to inquire, to convince, to persuade, and to negotiate. A chapter on researching arguments discusses library and online research, and evaluating and using sources. Includes appendices on editing and keeping a writer's notebook. This third edition contains a new chapter on visual rhetoric, requiring students to analyze advertisements, editorial cartoons, and news photographs. The authors are affiliated with Southern Methodist University. Annotation c. Book News, Inc., Portland, OR (booknews.com)