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Communication Research: Asking Questions, Finding Answers

 
 
 
 
Communication Research: Asking Questions, Finding Answers
Author: Joann Keyton
ISBN 13: 9780073406763
ISBN 10: 73406767
Edition: 3
Publisher: McGraw-Hill Education
Publication Date: 2010-03-01
Format: Hardcover
Pages: 432
List Price: N/A
 
 

Communication Research: Asking Questions, Finding Answers covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, consuming, and analyzing communication research. Covering the entire research process—how one conceptualizes a research idea, turns it into an interesting and researchable question, selects a methodology, conducts the study, and writes up the study's findings—provides a path for students who wish to develop and conduct research projects.