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Public Relations Writing: The Essentials of Style and Format

 
 
 
 
Public Relations Writing: The Essentials of Style and Format
Author: Thomas Bivins
ISBN 13: 9780073511924
ISBN 10: 73511927
Edition: 6
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Publication Date: 2007-06-18
Format: Paperback
Pages: 400
List Price: N/A
 
 

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing—including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.