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Fundamentals of Financial Accounting - Text only.

Fundamentals of Financial Accounting - Text only.
Author: Libby, Libby Phillips
ISBN 13: 9780073527109
ISBN 10: 73527106
Edition: 3rd
Publisher: Irwin/McGraw-Hill
Publication Date: 2011
Format: Hardcover
Pages: 654
List Price: N/A

Fundamentals of Financial Accounting, 2e, by Phillips/Libby/Libby presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its conversational writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative pedagogical tools. Clearly understandable, relevant, and accessible, FFA is simply the most student-friendly financial book on the market and provides the tools for students to grasp financial accounting from the ground up.