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Management of a Sales Force

Management of a Sales Force
Author: Rosann Spiro - William Stanton - Gregory Rich
ISBN 13: 9780073529776
ISBN 10: 7352977
Edition: 12
Publisher: McGraw-Hill/Irwin
Publication Date: 2007-01-17
Format: Hardcover
Pages: 608
List Price: N/A

Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making Management of A Sales Force, 12e, by far the most current sales management textbook on the market.