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Marketing Management

Marketing Management
Author: Greg Marshall - Mark Johnston
ISBN 13: 9780073529790
ISBN 10: 73529796
Edition: 1
Publisher: McGraw-Hill/Irwin
Publication Date: 2009-01-09
Format: Hardcover
Pages: 768
List Price: N/A

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.