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Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)

 
 
 
 
Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)
Author: John Mullins - Orville Walker - Jr., Harper Boyd
ISBN 13: 9780073529820
ISBN 10: 73529826
Edition: 6
Publisher: McGraw-Hill/Irwin
Publication Date: 2006-10-17
Format: Paperback
Pages: 560
List Price: N/A