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Business Marketing: Connecting Strategy, Relationships, and Learning

 
 
 
 
Business Marketing: Connecting Strategy, Relationships, and Learning
Author: F. Robert Dwyer - John Tanner
ISBN 13: 9780073529905
ISBN 10: 73529907
Edition: 4
Publisher: McGraw-Hill/Irwin
Publication Date: 2008-01-25
Format: Hardcover
Pages: 704
List Price: N/A
 
 

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.