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Consumer Behavior: Building Marketing Strategy, 12th Edition

 
 
 
 
Consumer Behavior: Building Marketing Strategy, 12th Edition
Author: Del I. Hawkins - David L. Mothersbaugh
ISBN 13: 9780073530048
ISBN 10: 73530042
Edition: 12th
Publisher: McGraw-Hill/Irwin
Publication Date: 2012-02-24
Format: Hardcover
Pages: 772
List Price: $125.63